Check out this commercial:
Yes, this is an advertisement. Readers of my blog know the power of advertising. At the Institute for Humane Education we offer free activities for educators to download, and some of these activities focus specifically on learning to analyze ads. Ads are powerful. Even the best critical thinkers often become strangely brainwashed by the messages they receive through commercials.
So what if ads – those extraordinary, brief agents of what some might call manipulation, others mind control, others just “influence” — were deployed for the good? What change could come from them?
You may actually cry during this 1.5 minute ad. You might actually change a simple behavior, or someone you know might. Pass it on.
Zoe Weil, President Institute for Humane Education
Author of Most Good, Least Harm
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Filed under: changemakers, critical thinking, humane education, media literacy, perspective, positive choices, propaganda, social psychology, videos Tagged: | advertising, behavior, brainwashing, changemaking, commercials, critical thinking, habits, humane education activities, influence, marketing, positive change, social psychology