Conformity ≠ Uniqueness

Image courtesy Asha ten Broeke via
Creative Commons.

I’m a big fan of The Daily Show and The Colbert Report, which I watch online because I don’t have a TV. One of the benefits of watching TV shows online is few commercials, but there are some. Recently, I’ve seen a series of ads for Dr. Pepper. The ads feature crowds of (mostly young) people wearing identical red shirts, most of which say “I’m one of a kind.”

As I’ve watched these commercials I’ve found myself wondering whether the irony is intended, cynical, or comic. Did the ad company that created the commercials realize the doublespeak they were producing, a creepy sort of mind control they seem to portray? Or did they actually believe that because Dr. Pepper is a different flavor of soda than most (“one of a kind” as their current slogan goes), that conformity in pursuit of uniqueness makes sense and would make sense to viewers?

Do viewers catch the irony? I sure hope so.

If not, there’s always humane education and its media literacy activities to the rescue. Let’s make sure that our kids know how to parse an ad, recognize doublespeak, and break free from others’ efforts to manipulate them.

~ Zoe

Zoe Weil, President, Institute for Humane Education
Author of Most Good, Least Harm, Above All, Be Kind, and The Power and Promise of Humane Education
My TEDxConejo talk: “Solutionaries”
My TEDxDirigo talk: “The World Becomes What You Teach
My TEDxYouth@BFS “Educating for Freedom”

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Humane Educators’ Toolbox: 12 Angry Men

I watched the classic film, 12 Angry Men, recently, and I was struck by the ways in which the film so accurately depicts what social psychology experiments reveal about people’s willingness to suspend their own thinking faculties to go along with the group [in particular, the Asch experiments, in which individuals deny their own senses to agree with the majority, demonstrating the lengths (no pun intended) to which people will go to conform].

In the movie, had one man’s commitment to integrity and reason not prevailed, another man, reasonably likely to have been innocent of the crime he was charged with, would have been electrocuted. It is not a surprise that only one man of twelve was willing to step out on the proverbial limb in a group vote in which he was the only dissenter, nor is it a surprise that some went along with the prevailing view without much thought – easily swayed and influenced.

We all know these characters. We all know people whose beliefs can be too easily altered by new ideas; others whose beliefs are so entrenched that reason and rationality cannot sway them; others who stand out as extremely clear-headed and models of critical thinking; others who don’t care enough to be bothered to think very hard for themselves and will follow the crowd no matter what; others whose deep emotional needs and pain influence their ability to think rationally. And most of us realize that there is a little bit of each of such characters in ourselves.

The challenge for each of us, I believe, is to strive to be like the character played by Henry Fonda, a man committed to truth and aware that truth is often elusive; a man unafraid of speaking his truth even when it differs from others; someone whose heart and mind work together toward a goal of integrity and honesty; a person whose mind is not so open his “brain falls out,” but who exemplifies open-mindedness.

This film is an excellent tool for any critical thinking or criminal justice course, as well as for a course in American History. Though fiction, it offers much food for thought and discussion. As a supplement to the social psychology films at the Heroic Imagination Project website, 12 Angry Men offers humane educators – those who wish to ensure that their students have the knowledge, tools, and motivation to be solutionaries for a just, compassionate world – an excellent opportunity to use film and culture to explore issues of character and choicemaking.

Zoe Weil, President, Institute for Humane Education
Author of Most Good, Least Harm, Above All, Be Kind, and The Power and Promise of Humane Education
My TEDx talk: “The World Becomes What You Teach

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Class Desks as Office Cubicles

In response to my blog post, “What Will Future Generations Condemn Us For? How We Educate Our Children,” educational visionary and activist Kirsten Olson shared this:

“Yesterday my husband was observing an elementary classroom in a nearby state. The children in this room, aged 7-8, were sitting in desks lined up in rows, and the teacher had used her own money to buy cardboard shields that the children had to place around themselves at their desks. The shields were high enough so that you couldn’t see anything around you, or anyone around you, and you couldn’t interact at all with anyone. Behind their shields, the children were completing worksheets on blending ‘gr’ sounds and ‘tr’ sounds. The children were to sit behind their shields for their entire ‘literacy block,’ and they use these shields for all seat work (math, social studies), every day. They would be graded on their worksheets.

The teacher calls the children’s desks ‘offices.’”

If only this were a joke. If ever there were a more obvious example of how some schools really have as their primary goal preparing students to be compliant workers doing the tasks demanded of them without thought, without interaction, without creativity, without innovation, here it is. And it’s a travesty.

Let’s consider for a moment the world these children are growing up in: a warming planet where species are becoming extinct at dangerous and tragic rates; an overpopulated world where a billion people go to bed hungry and don’t have regular access to clean water; a world rife with strife where war and genocide touch every continent but Antarctica; potential peak oil creating an energy crunch we’re unprepared for socially, politically, and economically, and much more.

Lest I sound like a prophet of doom, let’s also consider some other aspects of our world: a technological wonder where information is at our fingertips connecting our minds and discoveries in nanoseconds; abundant food – enough to actually feed our billions; dramatic increases in life expectancy in developed countries over the course of a mere 100 years.

In a world with such looming catastrophes and such extraordinary opportunities the last thing our children should be doing is sitting at cubicle-like desks filling out worksheets day after day. Their world desperately needs them to be educated, able to think critically, creatively and cooperatively to build a healthy future relying upon the great and amazing strides their forebears have already achieved and solving the problems those same forebears, often unwittingly, caused. They will never learn this doing worksheets behind cardboard screens.

Zoe Weil, author of Most Good, Least Harm and The Power and Promise of Humane Education

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