Buy Change: Vote with Your Dollars

At Green Fest San Francisco, I met Jono Korchin, and we talked about the power of our purchases to create change. As a humane educator, I’m frequently telling students that even though they can’t vote in elections until they’re 18, they vote every time they spend their money. Each dollar is a vote that says, “Do it again.” While promoting consumerism and spending may not be the best way to create positive change in the world (although it does increase job opportunities), promoting the right kind of consumerism can definitely create positive changes. We all buy stuff, so in addition to the message to live more simply and less materialistically, it’s important to simultaneously promote the idea of MOGO (most good) purchases.

Jono and Season Korchin share some products on an episode of The View, which demonstrate how choosing a certain salad dressing, paper, soap, and handbag, can actually make an enormous difference. Take a look:

Shop MOGO,

Zoe Weil, President, Institute for Humane Education
Author of Most Good, Least Harm, Above All, Be Kind, and The Power and Promise of Humane Education
My TEDx talk: “The World Becomes What You Teach

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Changing Behavior in 1.5 Minutes

Check out this commercial:

Yes, this is an advertisement. Readers of my blog know the power of advertising. At the Institute for Humane Education we offer free activities for educators to download, and some of these activities focus specifically on learning to analyze ads. Ads are powerful. Even the best critical thinkers often become strangely brainwashed by the messages they receive through commercials.

So what if ads – those extraordinary, brief agents of what some might call manipulation, others mind control, others just “influence” — were deployed for the good? What change could come from them?

You may actually cry during this 1.5 minute ad. You might actually change a simple behavior, or someone you know might. Pass it on.

Zoe Weil, President Institute for Humane Education
Author of Most Good, Least Harm

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A, B, C and Not Yet: Embracing Our Identities as Successful Changemakers

I’ve been reading the book Switch: How to Change Things When Change is Hard by Chip and Dan Heath. The book identifies key factors that spur positive change. In one section, the authors discuss creating a new identity and a growth mindset. They tell the story of Molly Howard, a special education teacher who became the principal of Jefferson County High School. This particular high school was low achieving for many years, with only 15% of graduates going on to college. Molly Howard changed this when she became principal, and she began by altering the identity of the students. Students, teachers and administrators had begun to think of only some kids as potential successes, able to attend college and achieve more than they currently were achieving. Molly Howard challenged this assumption and changed the grading system in her school. Instead of A, B, C, D and F as potential grades, she limited grades to three: A, B, or C. If you hadn’t achieved at least a C your work was described as “Not Yet.” In this way, no child would ever be perceived or perceive him or herself as a failure or a D student. All learned to identify themselves as able to succeed in learning. In 2008, she was named Principal of the Year by the National Association of Secondary School Principals.

Not only do our students need to identify themselves and be identified as able to succeed in academics, we also need to identify them and ourselves in other visionary and important ways. It isn’t enough for students to succeed on standardized tests measuring their acquisition of certain scholastic skills; we all need to create bigger identities for ourselves as agents of positive change. Many have come to believe that we really can’t change pervasive problems in the world. Last summer I spent a couple of nights with a group of strangers on an island off Newfoundland. Among them was an Israeli couple. The subject of Israeli-Palestinian peace came up, and not only did the Israeli couple believe that there would never be peace, many of the Americans in the group agreed with them.

If we believe that peace is impossible, that we cannot end slavery or institutionalized animal cruelty, reverse climate change or restore habitat, slow human population growth or find non-polluting energy and mineral sources, then we will never achieve these important goals. But if we change our identities, realize that we have the ingenuity and capacity to solve problems, we can do so. We have the ability, and many have the will. But we need the belief, the identity, and the commitment to raise a generation who with this same believe and identity. And then we must provide this generation with the tools and knowledge to achieve this great task.

Zoe Weil
Author of The Power and Promise of Humane Education, Most Good, Least Harm and Above All, Be Kind

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Minding the Gaps We Can & Cannot Change

I read an excellent essay, titled “Mind the Gap,” in the spring issue of Thirty Thousand Days, a publication of the ToDo Institute. The gap to which Palmer refers is the one between reality and the ideal of what life should be like. She tells the following story:

“I caught myself in the gap over the Christmas holiday, when my son was home from college. This is my smart, tender, wonderful son, whom I love like life itself. He also can be, shall we say, a bit messy. I examined the kitchen like a sergeant on inspection duty, scanning the countertops for evidence of Sam’s misdeeds – a dirty pan, milk left out to spoil. God forbid. I was actively looking for discrepancies to be aggravated about, which was stupid. I don’t love it when he leaves a mess in the kitchen, but when our time together is limited and there’s so much that’s good, does it really matter?”

Palmer goes on to say:

“It’s possible to make a habit out of this kind of gap-minding. How many of us go about our days focused on how reality fails to meet our image of the ideal; the ideal partner, ideal son or daughter, ideal outcome? I used to do this with my husband. I’d think, damn it, why can’t he be more outgoing? Why can’t he be taller? … It’s a guaranteed formula for disappointment, disillusionment, even depression.”

This is an interesting perspective for activists. Those of us who consider ourselves changemakers live in a world in which we are ceaselessly observing the gap between reality and what we want, and striving for the ideal that doesn’t yet exist. It’s our role. And it’s what has spurred people to action and has led to the end of the American slave trade, women’s suffrage, the 5-day work week, civil rights, gay rights, the Clean Air Act, the Endangered Species Act, animal rights, and so on.

But this is not an either/or. We don’t have to choose between either focusing on the gap or accepting what is. We can do both. The trick is to distinguish between those things that are mutable and able to be influenced and those things that are outside of our power to control.

Palmer could not change the weather the night of a big birthday party she’d anticipated with excitement and prepared for with effort. So when a terrible snowstorm kept more than half of her guests away, she was quite disappointed. She was focused on a gap over which she had no control. Although it appears we may have some control over our children’s messiness or our partner’s behaviors, we have only a bit of influence, if that. By focusing on the gap and insisting we can bridge it, we create stress and conflict.

But it’s also important to note when the gap is bridgeable with our effort and commit to striving for our ideals. It would be unfortunate if people were to accept reality for the sake of personal peace of mind and fail to actively and tenaciously seek out those gaps that need to be narrowed. This is the wisdom so beautifully articulated by theologian Reinhold Niebuhr in his serenity prayer:

God, grant me the serenity To accept the things I cannot change; The courage to change the things that I can; And the wisdom to know the difference.

I hope that I will be able to take Palmer’s words to heart and stop “minding the gaps” that I cannot change and focus instead on minding those I can.

Zoe Weil
Author of Most Good, Least Harm

Image courtesy of limaoscarjuliet via Creative Commons.

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