John Mackey, Whole Foods and Boycotts

On August 11, the Wall Street Journal published an op ed by John Mackey, CEO of Whole Foods, about health care reform.

Since then, there’s been quite the brouhaha, and many have called for a boycott of Whole Foods because John Mackey expressed his opinion on, and put forth his own ideas for health care reform. There have been blog posts in the New York Times and Huffington Post. Some are calling him foolish, at best, to have expressed an opinion so different from the majority of those who shop at his store. Personally, I consider it courageous and a demonstration of integrity to express views that differ from most of your customers.

One commenter said he was going to boycott Whole Foods because John Mackey is a Republican, and he doesn’t want his money going to a Republican. Funny. How is it that this commenter determined that John Mackey is a Republican? Mackey is a self-proclaimed Libertarian, actually, and a hugely generous supporter of many social change causes.

I agreed with much of what John Mackey wrote in his op-ed. I also disagreed with much of it. But why would the CEO’s opinion about pending health care reform legislation be relevant to whether or not I shop at Whole Foods?

The purpose of boycotts is to cause economic harm, or the threat of economic harm, to a company so that the company changes policies and practices that one considers wrong, immoral, unjust, etc. Unless one considers Whole Foods to be doing something wrong, there is no reason to boycott it simply because the CEO expressed an opinion. What would such a boycott serve? What do the boycotters want to change? John Mackey’s opinion? If John Mackey changed his opinion because of a threat of a boycott, would these boycotters be happy? Would they then want to shop at a grocery whose CEO lacked such strength of character that he changed his opinion to stop a boycott?

We should also ask what such a boycott could harm. If enough people joined the boycott, many people who happily and gratefully work at Whole Foods could lose their jobs. The people who supply the organic, fair trade, and local produce could lose one of their biggest vendors and suffer financial hardship. Is that a goal of the boycotters? Boycotts (like everything else) should, in my opinion, follow the MOGO principle. They should be skillfully deployed so that they do the most good and the least harm to all involved.

~ Zoe

Image courtesy of ilovemypit via Creative Commons.

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Widening Our Criteria for MOGO Food Choices

Food is in the news, and many people are considering what’s MOGO (Most Good) when they make their food choices. But making MOGO food choices can be complicated. Taking into consideration what’s best for people, animals, the environment, and oneself in a system that is extremely complex isn’t easy.

Periodically, a food movement will emerge that seems to answer the question, “What’s the MOGO diet?” For about two decades the vegan movement has grown substantially because it has made connections between the protection of individual health, world hunger, ecological protection, and animal rights. The organic food movement has also grown considerably, too, buttressing the vegan movement with another lens through which to make MOGO food choices.

Recently, the locavore movement has emerged, and its proponents argue that eating locally, including eating animal-based foods and choosing local over organic when local organic is unavailable, is MOGO, because local foods require less energy to transport and help communities create food security in unreliable energy times.

But then there are studies that show that eating foods considered local (within 150 miles) that are transported by small farmers in small trucks is actually less energy-efficient than eating foods grown further away but trucked in a single large vehicle, and still other studies show that local meat still contributes more global warming gasses than non-local non-animal foods. Such studies don’t diminish the positive effects of truly local food (within 20 miles for example), and the food security that can happen through sustainable, local agriculture, but they point out that local shouldn’t be the only lens for MOGO food.

I believe that when we grab onto a food concept, like vegan or local or organic and make all our choices through this single lens, we limit our capacity to make truly MOGO food choices. It’s much easier to choose foods through a single lens, and I understand the desire to do so to simplify such complicated choices, but instead, we can consider several lenses when choosing food.

My criteria for MOGO food, which I describe at greater length in my book, Most Good, Least Harm, are these:

As often as possible, choose foods that are:

  • Locally and organically produced.
  • Plant-based.
  • In season.
  • Produced through fair trade practices.
  • Whole and unprocessed.
  • Not overly-packaged, and if packaged, only in recycled and recyclable materials.
  • Low in saturated fats and cholesterol.
  • Produced without refined sugars and without hydrogenated vegetable oils.
  • Produced without abuse towards and exploitation of animals.
  • Not genetically engineered.

Bon appetit,

~ Zoe

Widening Our Criteria for MOGO Food Choices

Food is in the news, and many people are considering what’s MOGO (Most Good) when they make their food choices. But making MOGO food choices can be complicated. Taking into consideration what’s best for people, animals, the environment, and oneself in a system that is extremely complex isn’t easy.

Periodically, a food movement will emerge that seems to answer the question, “What’s the MOGO diet?” For about two decades the vegan movement has grown substantially because it has made connections between the protection of individual health, world hunger, ecological protection, and animal rights. The organic food movement has also grown considerably, too, buttressing the vegan movement with another lens through which to make MOGO food choices.

Recently, the locavore movement has emerged, and its proponents argue that eating locally, including eating animal-based foods and choosing local over organic when local organic is unavailable, is MOGO, because local foods require less energy to transport and help communities create food security in unreliable energy times.

But then there are studies that show that eating foods considered local (within 150 miles) that are transported by small farmers in small trucks is actually less energy-efficient than eating foods grown further away but trucked in a single large vehicle, and still other studies show that local meat still contributes more global warming gasses than non-local non-animal foods. Such studies don’t diminish the positive effects of truly local food (within 20 miles for example), and the food security that can happen through sustainable, local agriculture, but they point out that local shouldn’t be the only lens for MOGO food.

I believe that when we grab onto a food concept, like vegan or local or organic and make all our choices through this single lens, we limit our capacity to make truly MOGO food choices. It’s much easier to choose foods through a single lens, and I understand the desire to do so to simplify such complicated choices, but instead, we can consider several lenses when choosing food.

My criteria for MOGO food, which I describe at greater length in my upcoming book, Most Good, Least Harm, are these:

As often as possible, choose foods that are:

  • Locally and organically produced.
  • Plant-based.
  • In season.
  • Produced through fair trade practices.
  • Whole and unprocessed.
  • Not overly-packaged, and if packaged, only in recycled and recyclable materials.
  • Low in saturated fats and cholesterol.
  • Produced without refined sugars and without hydrogenated vegetable oils.
  • Produced without abuse towards and exploitation of animals.
  • Not genetically engineered.

Bon appetit,

~ Zoe

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